Company Profile

 Our Corporate Philosophy "SHINKO Way"


The Shinko Way embodies the philosophy of the Shinko Group, our reason for existence, values and the principles that we follow in our daily activities.

Based on a thorough understanding of its elements, we fully embrace the Shinko Way so that our conduct naturally reflects its spirit and intent. Especially when faced with difficult decisions, we use the Shinko Way to guide our actions.

We believe that by conducting our activities in accordance with the Shinko Way, we maximize the value of the Shinko Group and promote a unified direction, better serve our customers and business partners, and enhance our contribution to the communities in which we operate and to society as a whole.

The Shinko Way was modeled after the Fujitsu Way. It consists of a particular philosophy used by the Shinko Group and a common philosophy of the Fujitsu Group that we all belong to. As a member of the Fujitsu Group, we share a fundamental vision to maximize our value and to strive to make a contribution to society.

The Elements of SHINKO Way

SHINKO Way comprises four core elements:


Corporate Vision   Founder's Philosophy

Corporate Vision

Founderís Philosophy

Corporate Vision   Founder's Philosophy

Corporate Values

What we strive for :

??? In all our actions, we protect the environment and contribute to society.

We strive to meet the expectations of customers, employees and shareholders.

We seek to continuously increase our corporate value.

We think and act from a global perspective.

What we value :

We respect diversity and support individual growth.

We seek to be their valued and trusted partner.

We build mutually beneficial relationships.

We seek to create new value through innovation.

We enhance the reputation of our customers and the reliability of social infrastructure.

Corporate Values


We act as good global citizens, attuned to the needs of society and the environment.

We think from the customer’s perspective and act with sincerity.

We act based on a firsthand understanding of the actual situation.

We strive to achieve our highest goals.

We act flexibly and promptly to achieve our objectives.

We share common objectives across organizations, work as a team and act as responsible members of the team.


Code of Conduct

We respect human rights.
We comply with all laws and regulations.
We act with fairness in our business dealings.
We protect and respect intellectual property.
We maintain confidentiality.
We do not use our position in our organization for personal gain.
Code of Conduct

We are taking a variety of efforts to deeply instill the SHINKO Way in all of our employees.
In fiscal 2012, we conducted our SHINKO Way education for all employees of our domestic group companies to deepen their understanding of the SHINKO Way.
The contents consisted mainly of our Code of Conduct which should be strictly observed and Principles which should be practiced, as employees, including respect for human rights and compliance. A total of about 4,400 employees attended the sessions, with an attendance ratio of 100%.
Furthermore, we are running level-specific education programs on human rights for new recruits and managers. A total of about 270 employees attended the sessions, with an attendance ratio of 100% in fiscal 2012.

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