The Shinko Way


The Shinko Way embodies the philosophy of the Shinko Group, our reason for existence, values and the principles that we follow in our daily activities.

Based on a thorough understanding of its elements, we fully embrace the Shinko Way so that our conduct naturally reflects its spirit and intent. Especially when faced with difficult decisions, we use the Shinko Way to guide our actions.

We believe that by conducting our activities in accordance with the Shinko Way, we maximize the value of the Shinko Group and promote a unified direction, better serve our customers and business partners, and enhance our contribution to the communities in which we operate and to society as a whole.

The Shinko Way was modeled after the Fujitsu Way. It consists of a particular philosophy used by the Shinko Group and a common philosophy of the Fujitsu Group that we all belong to. As a member of the Fujitsu Group, we share a fundamental vision to maximize our value and to strive to make a contribution to society.

The Elements of the Shinko Way

The Shinko Way comprises four core elements:

Corporate Vision / Founder’s Philosophy

Corporate Vision

Technology Leadership

The Art of Manufacturing

Long Term Vision

Global Outlook

Responsibility to Individual

Founder’s Philosophy


Innovation by manufacturing site

"Dreams in one hand and a soroban in the other."

Responsibility to Individual

Corporate Values

What we strive for :

Society and Environment

In all our actions, we protect the environment and contribute to society.

Profit and Growth

We strive to meet the expectations of customers, employees and shareholders.

Shareholders and Investors

We seek to continuously increase our corporate value.

Global Perspective

We think and act from a global perspective.

What we value :


We respect diversity and support individual growth.


We seek to be their valued and trusted partner.

Business Partners

We build mutually beneficial relationships.


We seek to create new value through innovation.


We enhance the reputation of our customers and the reliability of social infrastructure.


Global Citizenship

We act as good global citizens, attuned to the needs of society and the environment.

Customer-Centric Perspective

We think from the customer’s perspective and act with sincerity.

Firsthand Understanding

We act based on a firsthand understanding of the actual situation.

Spirit of Challenge

We strive to achieve our highest goals.

Speed and Agility

We act flexibly and promptly to achieve our objectives.


We share common objectives across organizations, work as a team and act as responsible members of the team.

Code of Conduct

  • We respect human rights.
  • We comply with all laws and regulations.
  • We act with fairness in our business dealings.
  • We protect and respect intellectual property.
  • We maintain confidentiality.
  • We do not use our position in our organization for personal gain.